EKO PRASETIO ROMANDO PON Pengarang ABAS KASIM Dosen Pembimbing 1 ARJUNA PURBA Dosen Pembimbing 2 Abas Kasim Ketua Penguji Elly Lay Penguji 2 ARJUNA PURBA Penguji 1

Product quality is one of the factors that consumers consider before buying a product. The problem of product quality needs to be reviewed in relation to consumer satisfaction, especially with the many similar products emerging at lower prices. Likewise with the selling price, price is an important consideration for consumers to buy a product. Because the price of a product is an important factor in influencing consumer perceptions of the product. This study uses quantitative research methods. The results of testing the coefficient of determination show that r Square is 58.2% with R2 0, or close to 1, which means that the dependent variable is satisfaction consumer (y) can be explained by the independent variables Product Quality (X1) and price (X2) of 58.2% and the remaining 47.8% is explained by other variables not discussed in this study. The results of the descriptive analysis of product quality variables are in the category high, the results of the descriptive analysis of the price variable are in the high category and the results of the descriptive analysis of the consumer satisfaction variables are in the high category. Product quality has a significant effect on customer satisfaction at Dinamika Kupang Motor Dealers Prices have a significant effect on customer satisfaction Kupang Dinamika Motor Dealers Product quality and price simultaneously have a significant effect on customer satisfaction Kupang Dinamika Motor Dealers Keywords: Product Quality, Price and Consumer Satisfaction