Yulinda Welkis Pengarang AGUSTINUS SEMIUN Dosen Pembimbing 1 MARCELINUS YERI FERNANDEZ AKOLI Dosen Pembimbing 2 Hilda M. Nalley Ketua Penguji

This thesis is entitled “A Semantic Analysis of Promotion Language of Biscuit OnIndosiar TV”. It focuses on (1) the meanings (locutionary, illocutionary, and perlocutionary) of the promotion language of biscuit on Indosiar TV and (2) how the slogan of biscuit promotion language are linguistically formed. The aim of this research is to identify the meanings and linguistic forms of biscuit slogan promotion language on Indosiar TV. There are three meanings which is focused on Austin speech act theory, there are: locutionary act, illocutionary act, and perlocutionary act. Then,the linguistic forms of this research is divided into two parts, there are phrase and clause. The researcher uses descriptive qualitative method on this study. As a descriptive qualitative method, the facts found during the time of research have been included in this thesis. The writer found out the locutionary act of biscuit promotion in form of statement about the speaker’s condition and also about the product. The illocutionary act is depend on the speaker meaning in producing the utterance such as they does not only want to tell his/ her condition but also to command or make the audience to believe about the product quality. The perlocutionaryact of the utterances used in biscuit promotion language are contextual. Keywords: analysis, biscuit promotion, speech act, locutionary act, illocutionary act, perlocutionary act.