Zeantyani Louisye Adimlati Potimau Pengarang Emilia Gie Dosen Pembimbing 2 Dr. Pius Bumi Kellen,MM Dosen Pembimbing 1 Dr. Pius Bumi Kellen, MM Ketua Penguji Dra. Lustry Rahayu, M.Si Penguji 1 Emilia Gie Penguji 2

This study aims to analyze the influence of financial literacy on the use of Financial Technology (Fintech) in Micro, Small, and Medium Enterprises (MSMEs) in Kelapa Lima District. The research method used is quantitative with a simple linear regression analysis technique. Data was collected through a questionnaire distributed to 60 MSME respondents in Kelapa Lima District.The results of the study showed that: (1) Fintech variables partially had a positive and significant effect on financial literacy variables in MSME actors in Kelapa Lima District. (2) The testing of hypothesis t shows that the financial technology variable partially has a positive and significant effect on financial literacy in MSME actors in Kelapa Lima District. (3) This is evidenced by the value of the determination coefficient (R2) of 0.834 which shows that it is 83.4%. These results also show that the value of R2 is close to 1 and based on these criteria, the ability of the Fintech variable (x) to affect the variable (y) is relatively strong. Furthermore, the results of the study show that the financial literacy variables that most affect the use of Fintech in MSMEs are knowledge of financial products and services, understanding of financial risks, and the ability to manage finances. Keywords: Financial Literacy, Financial Technology, MSMEs, Kelapa Lima District